Let’s be honest! businesses get busy. There’s always something next on the to-do list. But Thanksgiving? It gives us a reason to slow down and say two simple words: thank you.
It’s not about being overly polished or scripted, it’s about being real. Thanking your customers, your team, your vendors… it’s not just nice, it’s smart.
So, Why Does Thanksgiving Even Matter in Business?
Short version? Because people remember how you made them feel.
We all know relationships are the backbone of business. Whether you’re running a solo side hustle or managing a team of 200, showing appreciation—real, timely, heartfelt appreciation—can go a long way.
Here’s what we’ve seen in practice:
- Customers are more likely to stick around when they feel valued (not just targeted).
- Teams stay motivated when their work is noticed and respected.
- Your brand becomes more memorable when there’s warmth behind it.
- And yeah, people talk—and good word-of-mouth usually starts with good feelings.
Honestly, it’s just smart (and kind) business.
What Do You Say? Use These (Real) Thanksgiving Messages
Now, I get it—it’s easy to overthink how to say “thank you” when you’re a business. You don’t want to sound too formal, or too fake, or like you’re copying something off the internet (even though, let’s be real, we all Google these things).
So I pulled together some messages that don’t feel corporate or cringey. You can totally make them your own, but feel free to borrow freely.
For Customers & Clients
- “From all of us at [Business Name], thank you. We wouldn’t be here without people like you.”
- “Your support means more than we can put in a caption. Hope your holiday is full of the good stuff.”
- “Running a business isn’t always easy, but knowing you’re out there cheering us on? That makes a huge difference.”
For Your Team
- “You’re the reason this whole thing works. Thank you for everything you bring to the table—every day.”
- “Wishing you a holiday with way less email and way more mashed potatoes. You’ve earned it.”
- “We don’t say it enough, but we see you. We appreciate you. Happy Thanksgiving.”
For Leadership or Mentors
- “Appreciate your leadership more than we probably say out loud. Thanks for guiding us.”
- “Thanks for making the hard calls and still finding time to check in. Hope you get some rest (and pie).”
Want to Go Deeper? Try These Longer Notes
If you’re writing a newsletter, blog, or a heartfelt social post, you can stretch a little more. Here’s some inspiration—less “marketing copy,” more “talking to real humans.”
For Customers:
This Thanksgiving, we just want to say thank you. Not with a fancy graphic or a sales pitch—but for real. Whether you’ve been here since day one or just joined us last week, your support matters. It’s helped us push through challenges, celebrate milestones, and keep showing up. We hope your holiday is full of comfort, good food, and the people who feel like home.
For the Team:
This year wasn’t perfect (what year ever is?), but we couldn’t have done any of it without you. Your hard work, your dedication, the way you lift each other up when things get chaotic—it’s incredible. We hope this Thanksgiving gives you space to slow down and enjoy everything you’ve worked so hard for. You’ve more than earned it.
Social Media Captions That Don’t Feel Like Filler
Sometimes, a quick post is all you need. Here are some light, warm lines that play well with a good photo or quick video:
- “Here’s to stretchy pants, full plates, and people we’re lucky to know—like you.”
- “We’re not perfect, but we’re grateful—for every lesson, every win, and everyone on this journey with us.”
- “Gratitude isn’t seasonal. But today? We’re shouting it a little louder.”
The Business Case for Gratitude (Because, Yes, It’s Real)
If all of this feels too soft for your spreadsheet brain, here’s the data-backed truth:
✅ Customer retention is stronger when they feel personally valued.
✅ Employees are 4.6x more likely to stay when they feel appreciated.
✅ Brands that lead with human connection tend to have more organic growth, better reviews, and more loyal fans.
And here’s the thing: people know when it’s real. They also know when it’s performative. So skip the performance and just say thanks.
Final Thought (From Me to You)
Running a business, or working inside one, is no small feat. It’s messy, unpredictable, and often underappreciated. So if no one’s told you lately: thank you.
Thanks for showing up. For trying, even when it’s hard. For building something that matters.
If you want help turning these ideas into email campaigns, branded graphics, or even some fun Thanksgiving content, I’m here. Let’s make gratitude part of the brand, not just a holiday message.
Happy Thanksgiving. 🧡